Steve Jobs might be better served here to take his own advice and think different. Because, as he has so elegantly demonstrated with the iPhone, these devices are finally becoming little computers. So it shouldn’t be a surprise that consumers will expect them to act like computers. They will want to modify them to their exact, specifications.
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About the Author
Tracy Coenen is a forensic accountant and fraud examiner who investigates white collar crimes, including cases of financial statement fraud, embezzlement, tax fraud, and insurance fraud. She is the author of Essentials of Corporate Fraud and more than 100 articles on fraud featured in industry publications.
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