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How NOT to handle criticism: Shop To Earn and Shop To Earth

Ben W. Glass, editor at Clarislaw.com and attorney, did a nice write-up last week of the ShopToEarn situation. He thinks attorney Gerald Nehra made a boo-boo when he wrongly threatened Everyday Finance and me because of our negative reviews of Shop To Earn and Shop To Earth.

He gives a brief background on the original review at Everyday Finance and the threatening emails. Then goes on to say:

Of course, the blogosphere erupted, which is about the worst thing that could happen for Shop to Earn.

Look, it is inanely stupid to attack a critic by threatening to sue them. Because if they have discovered the fatal flaw in your product, then others have as well and you darn well better know what is going on in your prospects mind.

And they answer the objection….

The folks at Shop To Earn Who are Responding to Criticism about a perceived flaw in their product by threatening a lawsuit aren’t thinking right.. if you’ve got a good product, good testimonials and a killer guarantee, then the “white noise” of criticism shouldn’t bother you.

On the other hand, if you are a scammer, then you might be bothered that someone has discovered you.

Nicely put, Ben. Thanks for the coverage of this issue.

3 Comments »

  Lee D wrote @ July 23rd, 2008 at 2:30 pm

Great work, Tracy. This is one of my hobby horses, and it’s a lesson some woud do well to learn.

http://businessopinions.blogspot.com/2008/07/if-you-cant-take-heat-stay-off-internet.html

  Lou wrote @ August 16th, 2008 at 3:58 pm

Why are you promoting Ashoka.org ???

Why are you not promoting aid to the victims of Katrina?

What about the millions of Americans who have no income due to the loss of jobs to overseas countries who cheered wildly in the streets when the Twin Towers were destroyed.

Americans of all races, creeds, and origins did not spill their blood on the beaches of Normandy for you to have the freedom to promote aid to countries who advocate the destruction of western civilzation as we know it.

Primerica, Mary Kay, and countless other American companies are under your attack. What have they done to you???

Why are you only focusing on Amercian Companies??

Are you fronting for or are part of an Islamic extremist group looking to destroy American Free Trade??

You should be proud of yourselves here..

  Tracy Coenen wrote @ August 16th, 2008 at 4:11 pm

Lou - I’m not quite sure what you’re ranting about here, but it sounds amusing. I write about American companies because I live and work in America. Mary Kay and Primerica are creating billions of dollars of losses for American consumers each year. That’s why I write about them.

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